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Forschung, Veranstaltungen, Publikationen

Seminarreihe des Arbeitsbereichs Ökonomie am IOS

Zeit: Dienstag, 13.30–15.00 Uhr
Ort: Leibniz-Institut für Ost-und Südosteuropaforschung (IOS), Landshuter Str. 4 (Raum 109)
Programm Wintersemester 2017/18

Summer Academy 2018. Firm Behavior in Central and Eastern Europe: Productivity, Innovation and Trade

10th Joint IOS/APB/EACES Summer Academy on Central and Eastern Europe. Organized by the Leibniz-Institute for East and Southeast European Studies (IOS Regensburg) in cooperation with the Akademie für Politische Bildung Tutzing (APB) and the European Association for Comparative Economic Studies (EACES). 
Dates: June 11-13, 2018 
Location: Akademie für Politische Bildung Tutzing on Lake Starnberg near Munich
Call for papers  
Submission deadline: March 18, 2018

Social Policy in East and Southeast Europe in Past and Present. Demographic Challenges and Patterns of Inclusion and Exclusion

6 IOS Annual Conference 2018.
Dates: 21 June – 23 June 2018
Location: IOS Regensburg, Landshuter Str. 4

Call for Participants
The application deadline is January 19, 2018

Freie Stellen Text
Gastwiss. Programm Text
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News – Details

27. February 2018
Lectures

The Influence of Weather on the Effectiveness of Multiple Advertising Channels

Ein Vortrag von Felix Weißmüller (Ludwig-Maximilians-Universität München) im Rahmen der Seminarreihe des AB Ökonomie am IOS.
Datum: 27. Februar 2018
Zeit: Beginn 10:30 Uhr!
Ort: Leibniz-Institut für Ost-und Südosteuropaforschung (IOS), Landshuter Str. 4 (Raum 109)

In this study, the authors investigate how weather influences the effectiveness of different advertising channels. Specifically, they use field data from an online streaming provider to capture advertising-spending, -reach, as well as subscriptions. Furthermore, weather data from different weather stations across Germany are matched with customer data. The authors analyze five different advertising channels: television, e-mail, affiliate, online display and search engine. By applying a count regression, preliminary empirical evidence suggests that weather-induced changes in media consumption might leverage advertising effectiveness.