Forschung, Veranstaltungen, Publikationen

Seminarreihe des Arbeitsbereichs Ökonomie am IOS

Zeit: Dienstag, 13.30–15.00 Uhr
Ort: Leibniz-Institut für Ost-und Südosteuropaforschung (IOS), Landshuter Str. 4 (Raum 109)
Programm Wintersemester 2017/18

Summer Academy 2018. Firm Behavior in Central and Eastern Europe: Productivity, Innovation and Trade

10th Joint IOS/APB/EACES Summer Academy on Central and Eastern Europe. Organized by the Leibniz-Institute for East and Southeast European Studies (IOS Regensburg) in cooperation with the Akademie für Politische Bildung Tutzing (APB) and the European Association for Comparative Economic Studies (EACES). 
Dates: June 11-13, 2018 
Location: Akademie für Politische Bildung Tutzing on Lake Starnberg near Munich
Call for papers  
Submission deadline: March 18, 2018

Social Policy in East and Southeast Europe in Past and Present. Demographic Challenges and Patterns of Inclusion and Exclusion

6 IOS Annual Conference 2018.
Dates: 21 June – 23 June 2018
Location: IOS Regensburg, Landshuter Str. 4

Call for Participants
The application deadline is January 19, 2018

Freie Stellen Text
Gastwiss. Programm Text
22. Februar 2018

Delimitation of National Territories in the Early Soviet State

Ein Vortrag von Dr. Stephan Rindlisbacher (Historisches Seminar der Universität Bern) - Gastwissenschaftler im IOS. 
Datum: Donnerstag, 22. Februar 2018
Zeit: 14 – 15:30 Uhr
Ort: Leibniz-Institut für Ost- und Südosteuropaforschung (IOS), Landshuter Str. 4 (Raum 017)

27. Februar 2018

The Influence of Weather on the Effectiveness of Multiple Advertising Channels

Ein Vortrag von Felix Weißmüller (Ludwig-Maximilians-Universität München) im Rahmen der Seminarreihe des AB Ökonomie am IOS.
Datum: 27. Februar 2018
Zeit: Beginn 10:30 Uhr!
Ort: Leibniz-Institut für Ost-und Südosteuropaforschung (IOS), Landshuter Str. 4 (Raum 109)

In this study, the authors investigate how weather influences the effectiveness of different advertising channels. Specifically, they use field data from an online streaming provider to capture advertising-spending, -reach, as well as subscriptions. Furthermore, weather data from different weather stations across Germany are matched with customer data. The authors analyze five different advertising channels: television, e-mail, affiliate, online display and search engine. By applying a count regression, preliminary empirical evidence suggests that weather-induced changes in media consumption might leverage advertising effectiveness.

To top